Apart from gold and diamond jewellery the stores would offer customised services for high end jewellery. Sources close to the development indicated that Reliance is exploring possible branding options for the jewellery collections. Reliance Jewelry may also sell gold below market rates. Reliance is set to compete with Tanishq the jewellery brand from the Tatas. Tanishq has become the largest jewellery retail chain with an annual turnover of more than Rs core. Reliance has adopted a similar store concept for the jewellery operations said a source. Titan Industries registered a . per cent increase in income from jewellery at Rs . crore for the second quarter ended September . Tanishq recently opened its th store at Patna.
Source: http://www.business-standard.com/common/storypage.php?autono=302755&leftnm=1&subLeft=0&chkFlg=
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